Formula one eyes a broadcast revamp as it teams up with YouTube:
What’s the union about?
The 2020 Eifel Grand Prix is scheduled to be the first race that will be live-streamed on YouTube. Fans in selected European countries would be able to watch the broadcast.
Fans in Germany, Belgium, Netherlands, Norway, Denmark, and Sweden will be able to watch the live stream which is set to be the first of what can be expected to be a long and fruitful bearing relationship between Formula 1 and YouTube. YouTube will hold the exclusive media rights of the race.
A nod to the need of the age:
It appears that Formula 1 looks to espouse streaming on a digital platform as fans believe a vibrant communion is about to begin. YouTube has been home to the racing community for many years as it has continued to provide the fans with exclusive in-depth content free of cost.
Adam Crothers, the head of digital media rights of the sport said that the project is thrilling. He also mentioned how fans were engaging in Formula one related media differently from before, and how important it was for them to team up with YouTube.
Data backs Crother’s statement as fans are taking to the digital platform at lightning speed. The fan base has been inflating and this is surely the right time to make an attempt at broadening the distribution. Formula one has delivered on YouTube diverse content, including podcasts and behind the scenes and the results have been very favorable as viewership increased by 130% year-on-year.
This new venture will offer lots of insights into the races at preparation as they look to present to the viewers with previews of races, highlights, and analytical discussion post-race. With the people spending a lot more time at home due to the pandemic, live broadcast viewership has somewhat skyrocketed, with YouTube having a large chunk of that viewers.
The new partnership is going to be beneficial for the advertisers as well as they are all set to ramp up their campaigns.
What lies ahead?
YouTube looks to be the future of sports broadcast as they’re reaching out for tomorrow’s generation. YouTube Europe’s Head of Sports believes Formula one is one of the most innovative names in the sporting world and their decision to team up with YouTube for broadcasting their most prized content is a priceless vote of confidence that boosts and advertises YouTube’s credibility and competence in sports broadcasting.
All the action from the tracks will be available to the viewers in the selected countries from October 9th to 11th from Nurburgring, Germany.